Three times a year we host approximately 200 community members to our various ethnic heritage celebrations. Earlier this year we held celebrations for Black History Month and Asian Pacific American Heritage Month.
On September 15th, the first day of Hispanic Heritage Month we held our Hispanic Heritage Month Reception celebration and kick-off for Cine-Mas, The SF Latino Film Festival which began the next day. We held the event in our studio where we tape when we have a studio audience.
The reception both celebrates the month, introduces community members to a non-profit organization that we also sponsor with on air PSAs and inclusion in our public affairs programming, and allows for community members to pitch their stories directly to producers in news, public affairs, and our magazine show, Eye on the Bay.
Folks also get to mingle with our talent which is helpful when they request someone to emcee an event. Our process for inclusion in shows is made more transparent, we give guests a one-sheet to tell them how to contact our station and we get to meet folks to add diversity to our air. And of course, we all get to celebrate the month.
Our producers walk away with story ideas, we also include the event and the non-profit in a live shot during our 6pm newscast and the event is caterer by various ethnic vendors. Sometimes we go into the community to host these annual events, but this year all three were held at our studio and we welcomed the community into our “home”.
Last year’s events were held at Bay View Hunter’s Point Center for Arts & Technology, the Asian Art Museum, and the Mexican Consulate respectively.
GM/President, Ron Longinotti addresses the guests in our North Studio in the photo.