NEW YORK – Nov. 1, 2017 – CBS Corporation (NYSE: CBS and CBS.A) announced today it has named Radha Subramanyam, one of the media industry’s top research and analytics experts, as Executive Vice President, Chief Research and Analytics Officer, CBS Television Network. Subramanyam will report to David Poltrack, Chief Research Officer, CBS Corporation and President, CBS Vision, while also working closely with Leslie Moonves, Chairman and CEO, CBS Corporation and his Television Network leadership team. She begins on Nov. 6 and will be based in New York.
Subramanyam possesses extensive experience in research and data analytics in all areas of the industry, including broadcast, cable and digital, as well as radio and social media. In her new role, Subramanyam will oversee all day-to-day research operations for the CBS Television Network, including audience measurement, analytics, market research, program testing and advertising research.
“Accurate measurement of our entire audience, regardless of platform, is absolutely essential to our business, and we are very pleased to have Radha on board to accelerate our path toward that goal,” said Moonves. “The combination of David and Radha arms us with two of the best and brightest minds in the research field and is a very exciting development both now and for the future.”
“Radha is one of the foremost research and analytics professionals in the media/advertising business and has been a valued ally in documenting the extraordinary value of broadcast advertising across radio, television and their digital extensions to advertisers,” said Poltrack. “I am delighted she has decided to join us to lead our Network television research team as we deploy an expanded array of new research and analytical tools to provide our clients with resources to plan, execute and measure the returns from their CBS campaigns. Given her extensive experience in audience research, Radha will also enhance our consumer-based efforts in program, promotion and viewer engagement research.”
Subramanyam most recently served as President of Research, Insights and Data Analytics for iHeartMedia, where she developed and managed wide-ranging data and research efforts involving digital analytics, ratings and measurement, ad sales research, mobile measurement, programming analysis, music research, campaign measurement and marketing research.
Prior to joining iHeartMedia, Subramanyam held senior executive research roles at Yahoo!, MTV Networks and Nielsen, where she was one of that company’s early leaders of a new analytics and consulting practice. Subramanyam, a graduate of Northwestern University with a Ph.D. in radio, television and film, began her career in the media industry at NBCUniversal. Before that, she taught media and entertainment courses at Vassar College and New York University.
Subramanyam serves on the Board of Directors of the International Radio & Television Society and the Advertising Research Foundation. In addition, she serves as the Chair of Diversity on the Board of Directors of Women Advancing, an organization recognizing diversity as a priority for the future health of society and supporting development of resources to advance diversity in media, marketing and entertainment.
About CBS Corporation:
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand — “the Eye” — one of the most recognized in business. The Company’s operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, and interactive and socially responsible media. CBS’ businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS Films, Showtime Networks, CBS Sports Network, Pop (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio and CBS EcoMedia. For more information, go to www.cbscorporation.com.