The mission of CBS EcoMedia is to harness the power of advertising and transform it into a powerful engine for positive social change.
Through the Company’s innovative EcoAd® (patent-pending), EducationAd℠ and WellnessAd℠ programs, advertisers direct a portion of their radio, television, and digital ad-spends to fund critical veterans’, education, health and wellness, and environmental projects nationwide. Recently, the Company expanded its offerings with Viewers to Volunteers℠ (V2V), the digital giving platform that allows consumers to direct advertisers’ dollars to the causes and nonprofit organizations that most inspire them.
With CBS EcoMedia’s unique product offerings, brands receive numerous benefits not provided by traditional advertising, including the ability to achieve multiple objectives with a single media buy and the opportunity to meet visionary corporate social responsibility goals.
The division has received numerous awards and honors for its work, including back-to-back Edison Awards for Social Innovation and Social Impact, the CynopsisMedia Social Good Leader of the Year Award, and the Starlight Children’s Foundation “General Norman H. Schwarzkopf Leadership Award.”
Over the past 15 years, the company has positively impacted over 30 million people—approximately one in ten Americans—by delivering more than $80 million in funding and resources to targeted municipal and nonprofit projects.
CBS EcoMedia’s programs are available across all CBS platforms: network, local television, radio and interactive.