University of Southern California 2013
Annenberg School for Communication and Journalism
B.A. Public Relations, Spanish, Communication & the Entertainment Industry
If you told me in my senior year of high school that in three years I would be at the TCA press day as a publicity intern for the number one broadcast network in the country, I wouldn’t believe you. At that point in my life I was determined to be in broadcast journalism. I was set to be an entertainment reporter and eventually a producer. Once I began USC, I started to experiment with different professions and somehow ended up in various publicity departments at different studios. Little did I know that my last summer before senior year would be spent at CBS.
Working CBS’ TCA day was a moment to remember. I learned just how privileged I was to be where I was and was inspired by those around me. CBS has one of the top diversity programs in the entertainment industry and it really shows. I look at every department and I don’t only see a diverse range of ethnicities, but a diverse group of personalities. Personalities that are there to mentor you and help you grow in the field.
At TCA I managed the registration table and I have to say I learned A LOT. Stress levels can run high so controlling your composure is key! I have to say I handled everything thrown my way really well. At the registration table you are faced with a wide amount of problems and questions that you need to handle quickly. I can definitely say I have that under my belt now and I know I will be using the new skills for upcoming events in the coming years.
Following the panels was one of the things I really like to do: walking talent down the red carpet. What I most like about the job is interacting with the press and swiftness of the hour. Your goal is to get your talent to each outlet and straight into the party, which is what I did. It’s such thrill and it keeps reminding me that not everyone gets the chance to do that. You not only put your talent out there, you put yourself as well. You push yourself out of your comfort zone and working the carpet at TCA was a blast.
Even though I woke up at 4:30 AM to get to work by 6:20 AM and got home after 10 PM, I have to say that TCA was an event I’m glad I experienced. These past few weeks at CBS have shown me what TV publicity is like and TCA was just the cherry on top. Seeing how much work each publicist put into their portion of the day and how rewarding it was at the end of the event inspired me even more and reassured that television is a perfect fit for me.
I couldn’t be happier about my experience and I couldn’t be prouder of all those around me. I wasn’t an intern at TCA. CBS made me feel like one of its own. My first TCA was a success and I’m glad it was with the top network.