Executive Brings Public Relations, Television and Government Affairs Experience to Senior Role in News Division
Christa Robinson has been named Senior Vice President of Communications for CBS News, it was announced today by David Rhodes, President of the Division, and Gil Schwartz, Chief Communications Officer for CBS Corporation. In this role, Robinson will oversee CBS News’ day-to-day media relations activities, as well as public affairs and communications strategy. She will report to both Rhodes and Schwartz.
Robinson brings to the role a wealth of experience, including leadership of communications at CNN and its global networks for more than a decade. She also oversaw corporate communications for Tribune Media Company, and has served as Director of Communications for the White House Domestic Policy Council. At CBS News, she will play a senior role in directing all the Division’s communications strategies and public relations activities, working to enhance and expand its media presence for broadcast and digital platforms.
“Christa is a top-notch executive who has great knowledge of journalism and of communication strategy, and that is a terrific combination,” said Rhodes. “As we grow audience across all distribution channels, it’s essential we have the right person to tell our story. I look forward to working with Christa to shine a light on the great programming and original reporting our correspondents and producers do every day.”
“The momentum at CBS News is one of the great stories at the company right now,” said Schwartz. “We are growing in every single daypart, and we are doing it through both traditional and emerging technologies, from broadcast television to CBSN. I can think of no better executive to advance this story to all our constituents than Christa. Her wealth of experience, her knowledge of the news business, and her relationships with those who cover us makes her the perfect choice for this position. David and I are pleased to welcome her to CBS News, and we look forward to the many contributions she will make in her important role.”
Robinson previously led communications and public relations functions for all CNN networks and digital platforms, in addition to being a member of its worldwide executive team. Robinson also handled crisis communications, innovative social media integrations and brand awareness campaigns for CNN programming and CNN.com. More recently, she served as Chief Communications Officer for the Tribune Media, where she oversaw all media relations activities for its television and digital properties. Robinson also worked as the Director of Communications for the Clinton White House’s Domestic Policy Council. She began her career in government affairs.
CBS News is the news and information division of CBS Corporation, dedicated to providing the best in journalism under standards it pioneered at the dawn of radio and television and continues to set in today’s digital age. Headquartered in the CBS Broadcast Center in New York, CBS News provides original reporting, interviews, investigations, analysis and breaking news 24 hours a day, seven days a week, utilizing a multi-platform model for distribution across broadcast (CBS Television Network), digital (CBSN and CBSNews.com) and radio (CBS Radio News) outlets. It is the only news division to show growth in virtually every daypart, including the critically acclaimed CBS THIS MORNING, the CBS EVENING NEWS WITH SCOTT PELLEY, 60 MINUTES, FACE THE NATION, 48 HOURS and CBS SUNDAY MORNING.