CBS has won a prestigious Gracies Award in the Outstanding Public Service Announcement Category for a CBS Cares Radio PSA. The Gracies are presented by the Alliance for Women in Media and recognize exemplary content that impacts women in all facets of media and entertainment, as well as individuals who have made contributions to the industry. The award was presented in May at a Gala at the Beverly Hilton in Los Angeles. CBS Cares initiated the project with CBS Diversity, CBS Radio, CBS Casting and Massachusetts General Hospital/Harvard Medical School to boost awareness of the soaring STD rates among seniors. The PSA titled “The Phone Call” features a phone call from a college age daughter to her mother about the grandmother’s dating life.
Jul 01 2015