CBS NAMED TWO-TIME ADVERTISING AGE MEDIA VANGUARD AWARD WINNER FOR ITS BROADCAST-TO-DIGITAL OFFERINGS
CBS Interactive Music Group Wins “Best Live Webcast Series” for Live on Letterman
CBS Interactive Wins “Best Sci-Fi App” for Star Trek PADD App for iPad
NEW YORK and SAN FRANCISCO, November 15, 2011 – CBS has been named a two-time Media Vanguard Award winner for its outstanding broadcast-to-digital offerings, as announced this week by Advertising Age, the leading publication for marketing and media. CBS Interactive Music Group’s best in class multiplatform music series, LIVE ON LETTERMAN, was honored as the “Best Live Webcast Series,” and CBS Interactive’s official STAR TREK PADD app for iPad, based on the iconic television franchise, was honored for “Best Sci-Fi App.” CBS was named alongside several other leading companies including HBO, Condé Nast, MTV, TV Guide, Sports Illustrated, ESPN, Spin and Entertainment Weekly. Winners will be honored on Nov. 15 at the Media Vanguard Awards reception, part of the ME: Media Evolved conference in Manhattan at Metropolitan Pavilion.
CBS Interactive Music Group’s LIVE ON LETTERMAN series, a live multiplatform webcast concert from the Ed Sullivan Theater in New York City, showcases big name artists performing live for an intimate crowd following the taping of their performance on the LATE SHOW with DAVID LETTERMAN on the CBS Television Network. The webcasts are available live and on-demand across CBS properties, including CBS.com, CBS RADIO’s stations, as well as being available through partner sites, through mobile applications and on the JumboTron in Times Square.
Cited by Advertising Age for offering “essentially free full-fledged concerts,” the LIVE ON LETTERMAN series began in late 2009, and has since garnered nearly 85 million views to date and catered to music lovers around the globe. To watch some of the artists who have recently visited the award-winning series, including John Mayer, Mary J. Blige, MGMT, Katy Perry, Taylor Swift, Brad Paisley, Bon Jovi, Adele, Snoop Dogg, Foo Fighters, Coldplay and Peter Gabriel, visit CBS.com at http://www.cbs.com/late_night/liveonletterman/.
The STAR TREK PADD app, developed for CBS Interactive by ArcTouch, provides fans with the ultimate mobile “Trekkie” experience, transporting them back through the extensive 40-year history of the STAR TREK television franchise, including its amazing universe of characters, planets and technology spanning from STAR TREK: THE ORIGINAL SERIES all the way to STAR TREK: ENTERPRISE.
The app is described by Advertising Age as a “geektastic delight: It gives superfans access to decades worth of “Star Trek” information, via the rich database available at startrek.com, and serves it up with a twist: The app mimics the “Star Trek” LCARS computer system. Unlike the actual LCARS, though, this app integrates with the show’s Facebook page and Twitter feed, boldly going where no fictional computer operating system has gone before.”
Since the STAR TREK PADD app’s launch in July 2011, it has been recognized worldwide, reaching the #1 spots in the Entertainment category in both the Paid and Top Grossing charts on the App Store in 11 countries. The STAR TREK PADD app is now available for $4.99 in the App Store.
Read more about honorees, Live on Letterman and the Star Trek PADD app for iPad, in this week’s issue of Advertising Age on newsstands and online at adage.com.
Advertising Age’s 2011 Media Vanguard Awards seek to recognize and honor innovative media companies who use technology to create “transformative, next-generation media” to expand their company’s reach and connect with their audiences in new and innovative ways. The winners were chosen from hundreds of entries from major media companies and marketers.
About CBS Interactive Music Group:
Radio.com, Last.fm, MetroLyrics, and MP3.com are among the core assets of the CBS Interactive Music Group. The celebrated brands provide fans the opportunity to interact with content from the biggest names in the music industry online and via mobile applications for the iPhone, Android and Windows Phone 7 devices, as well as discover new and breaking artists and share their personal taste in music with friends and other like-minded fans. Audio streams of nearly 200 CBS RADIO stations and custom channels are currently available with the added benefit of users being able to create personalized radio stations through the Radio.com player. The CBS Interactive Music Group also has established content partnerships with VEVO, the web’s leading premium music video and entertainment service, the popular gaming platform Xbox Live, and Yahoo! Music.
About CBS Interactive:
CBS Interactive is the premier online content network for information and entertainment. Its brands dive deep into the things people care most about across news, sports, entertainment, technology and business. Leading properties include CNET.com,CBS.com, Gamespot.com, CBSSports.com, CBSNews.com, TV.com and much more. With hundreds of millions of unique visitors from around the world each month, CBS Interactive is a global top 10 Web property and the largest premium content network online. Follow CBS Interactive on Twitter and Facebook.
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