CBS INTERACTIVE’S CNET PARTNERS WITH LATIN WORLD ENTERTAINMENT TO LAUNCH CNET en ESPAÑOL
CNET.com/es Features Authentic Content, Including the Latest Consumer Tech Product News, Reviews, “How To” Programming, Videos and More – All in Spanish
T-Mobile Signs On As Charter Sponsor
SAN FRANCISCO, Sept. 19, 2013 – CNET, the world’s #1 tech news and reviews brand, today unveiled the eagerly anticipated CNET en Español, a new site at CNET.com/es delivering consumer tech news and advice for Spanish speakers in the United States. CNET is partnering with Latin World Entertainment, the world’s premier Hispanic talent management and entertainment-marketing firm, to help market and promote the site, which is designed to fill a need for original, fresh and authoritative tech content in Spanish. T-Mobile USA, Inc. has signed on as a year-long charter sponsor for CNET en Español.
“CNET is a pioneer in web publishing, and CNET en Español marks the most-significant extension of the brand since our founding 18 years ago,” said Mark Larkin, General Manager and Senior Vice President of CNET. “We’re proud of the content we’re developing and excited to be partnering with LatinWE to help us connect with the growing Hispanic community here in the United States.”
Latin World Entertainment – which was cofounded by Luis Balaguer and Sofía Vergara – is working hand-in-hand with CNET on sales, distribution and marketing efforts, along with talent acquisition.
“The Latin World Entertainment family is thrilled to be a part of bringing CNET en Español to life, and we are creating a dedicated brand to honor the Hispanic audience and super-serve them in a way that only CNET can,” said Balaguer. “This unparalleled experience will allow our audiences to get the tech news and information they deserve. We hope our audience enjoys this unique opportunity to celebrate our community with the tech that connects and empowers us.”
“T-Mobile has long valued the importance and influence of the growing U.S. Hispanic community,” said Peter DeLuca, Senior Vice President of Brand and Advertising at T-Mobile. “As the launch sponsors of CNET en Español, we look forward to further educating and informing this tech savvy market segment on the latest news from the consumer electronics and mobile industries.”
Deep Vault of Content
CNET en Español launches with a deep vault of content, including original features, news, reviews, explanatory videos and more in Spanish, as well as existing CNET articles adapted for Spanish speakers. The site’s inaugural feature (http://www.cnet.com/es/noticias/los-20-latinos-mas-influyentes-de-la-industria-de-la-tecnologia/) celebrates 20 of the most influential Hispanic leaders from the world’s most renowned technology companies including Google, Microsoft, Netflix and more.
Lindsey Turrentine, CNET’s global Editor in Chief of Reviews, has appointed Gabriel Sama, a 20-year journalism veteran, to the position of Editor of CNET en Español. Sama has hired a dozen bilingual editors with significant experience in print, online and television journalism, including Vanessa Hand Orellana from Univision San Francisco as on-camera talent.
“For years, readers have asked us to consider creating content in their native language, but we didn’t want to simply translate existing CNET content,” Turrentine said. “CNET en Español will build on all the great things CNET is known for – in-depth, unbiased reviews, comprehensive news coverage, helpful How-To videos and more – while cultivating its own, authentic voice under Gabriel’s leadership.”
CNET en Español will offer a custom experience built for mobile devices. Content will also be available on the CNET en Español Android and iOS mobile apps, as well as promoted and distributed across CNET’s network of partners, including AOL, Panasonic Viera HDTVs, Roku, Samsung Smart TVs, Xbox, YouTube and others.
The world’s #1 tech news and reviews brand, CNET attracts nearly five times as many unique visitors as its closest competitor in the United States, where an estimated 50 million people speak Spanish. Hispanic Americans currently make up an estimated 13 percent of CNET’s domestic traffic, according to comScore’s August 2013 Multiplatform report.
The launch of CNET en Español reflects CNET’s continued expansion into key verticals. Earlier this month, CNET launched CNET Smart Appliances, offering comprehensive reviews of connected household appliances. CNET also recently introduced the XCAR long-form video program as part of its expanding car-tech content.
Millions of people each month visit CNET – the world’s #1 tech news and reviews brand – to help them get the most out of their smartphones, tablets, digital cameras and more. CNET also offers extensive coverage of car tech and smart home appliances, reflecting the broadening definition of consumer technology. In addition, CNET recently launched CNET en Español for Spanish speakers in the United States and beyond. Follow CNET and CNET en Español on Twitter (@CNET and @CNET_es) and on Facebook (www.facebook.com/cnet and www.facebook.com/CNETenEspanol). CNET and CNET en Español are properties of CBS Interactive.
About Latin World Entertainment
Latin World Entertainment (LWE) is the premier Hispanic talent management and entertainment marketing firm in the United States. Founded in 1994 by Luis Balaguer and Sofía Vergara, LWE represents the biggest stars, opinion makers and trendsetters in the Spanish-speaking entertainment world and leverages that star power to take brands and products directly into the burgeoning Hispanic market. Leading the charge on CNET en Español for LWE is Michael Wolfson and Taylor Noguera of Vaudeville Ventures and Javier Escobar.
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