Feb 13 2018

CBS NAMES MIKE DEAN SENIOR VICE PRESIDENT, ADVANCED ADVERTISING AND AUTOMATION

 Dean To Serve as Key Sales Executive as Company Expands Advanced Advertising Efforts

NEW YORK – Feb. 13, 2018 – CBS Corporation (NYSE: CBS and CBS.A) announced today it has named Mike Dean to a newly created position as Senior Vice President, Advanced Advertising and Automation, a strategic hire to further build upon the Company’s advanced advertising sales efforts. Dean will report to Dave Morris, Executive Vice President, Advanced Advertising and Client Partnerships, CBS Corporation. Dean will also work closely with Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation. He begins on Feb. 20 and will be based in New York.

Dean most recently served as Vice President, Advanced & Programmatic Advertising at Disney ABC TV Group. In his new role, Dean will be responsible for developing industry-leading advanced advertising products and launching new products that enable advertisers to target specific audience segments that are measured against campaign goals across television and digital channels.

“We continue to work with our clients to innovate and realize value from every impression across all platforms, and Mike will help accelerate that process,” said Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation. “Mike brings an invaluable combination of digital and linear expertise and established industry relationships, and will be integral to our sales efforts as we continue to seek new opportunities for ad innovation, audience planning and monetization in the evolving video space. It gives me great pleasure to say that the best sales team in the business is even stronger today with Mike now part of the mix.”

Dean brings a combination of digital and linear expertise to CBS’ advanced advertising efforts. He most recently served as Vice President, Advanced & Programmatic Advertising at Disney ABC TV Group from 2014-2018. Addressing the spectrum of media functions from packaging to measurement, Dean led efforts to strategize, build and deliver advanced and programmatic solutions across the company’s channels and portfolio. He consulted and collaborated across functional areas, and he has been a regular speaker at industry events such as Beet.tv, Videonuze, Digiday, Videonomics and IAB. Dean is a member of IAB Advanced TV Committee, IAB Data Council, and the ATSG (Advanced TV Standards Group).

Before working for Disney, Dean was Senior Director and then Vice President of Media Platform, Sales and Solutions in New York for Videology (2011-2014) and Director of Publisher Development for Vibrant Media (2010-2011). For five years, Dean worked for the Microsoft Corporation, in business development and product management for BizTalk Server and Bing.

From 1993-1996, Dean served in the United States Army in the Airborne Infantry, and was deployed to Uganda for Operation Support Hope. He was named Distinguished Honor Graduate of Nuclear, Biological and Chemical Defense School, and he was awarded the Expert Infantryman Badge and the Army Achievement Medal.

Dean holds an MBA from Massachusetts Institute of Technology and a BBA in Information Systems and Operations from Texas A&M University, from which he graduated magna cum laude.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand — “the Eye” — one of the most-recognized in business. The Company’s operations span virtually every field of media and entertainment, including cable, publishing, local TV, film, and interactive and socially responsible media. CBS’ businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Network Ten Australia, CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS Films, Showtime Networks, CBS Sports Network, Pop (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, and CBS EcoMedia. For more information, go to www.cbscorporation.com.

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Press Contacts:

Dana McClintock 212-975-1077 dlmcclintock@cbs.com
Kelli Raftery 212-975-3161 kelli.raftery@cbs.com