TVGN (TV GUIDE NETWORK) TO REBRAND AS “POP”
New Brand to Launch in First Quarter 2015
LOS ANGELES, CA – Sept. 18, 2014 – TVGN (TV Guide Network), the entertainment channel owned by CBS Corporation (NYSE: CBS.A and CBS) and Lionsgate (NYSE: LGF), seen in more than 80 million homes and delivering its highest primetime audiences in more than five years, announced today that it will rebrand as POP, a multi-platform destination dedicated to celebrating the fun of being a fan.
Leslie Moonves, President and CEO of CBS Corporation, and Jon Feltheimer, CEO of Lionsgate, said, “POP is an exciting new chapter for a cable network that has made great progress and generated significant ratings momentum over the past year. Our new brand not only positions the channel for continued growth, but reflects its identity, focus and fan base.”
Brad Schwartz, President, Entertainment and Media, POP, continued, “A strong brand differentiates a network from its peers. The inspiration for POP is simple – when something stands out from the rest, it pops. It’s what everyone is talking about. It’s an exceptional talent. It’s a one-of-a-kind maverick. When something is so good that it earns a culture of fandom, that’s POP – and that’s what we want our channel to symbolize, a fresh new media personality that puts us firmly alongside the audience.”
Launching in the first quarter of 2015 with more than 400 hours of fan-fueled original programming, POP will provide a multi-platform destination that creates content around the things popping in fan culture, with a programming and development slate to be announced in the coming weeks.
POP’s upcoming lineup will expand on previously announced original series, including ROCK THIS BOAT: NEW KIDS ON THE BLOCK, a series following die-hard fans of one of the most wildly popular boy bands of all time, and THE STORY BEHIND, a series that goes behind-the-scenes of TV’s greatest hits and shows how they got their start. POP’s programming will enhance entertainment experiences that have built-in fan bases by further igniting their passion and giving fans a channel that loves being a fan as much as they do.
“The marketplace is ripe for a new, innovative and compelling network brand,” said David Wisnia, President of Business Operations, POP. “Backed by powerhouses CBS and Lionsgate, we are well positioned for POP to deliver a captivating viewer experience, as well as a meaningful value proposition to our business partners.”
It’s time to fan-up and have some fun. POP’s new logo and on-air look will launch in early 2015, along with multi-platform opportunities for this inherently social audience to discover and connect with other fans.