Nov 06 2011

CBS INTERACTIVE SETS RECORDS WITH MULTI-PLATFORM STREAM OF #1 LSU vs. #2 ALABAMA


CBS INTERACTIVE SETS RECORDS WITH MULTI-PLATFORM STREAM OF #1 LSU vs. #2 ALABAMA

11/06/2011

CBSSports.com lands largest audience ever to watch a football game through digital platforms

The CBSSports.com live stream of CBS Sports’ broadcast of No. 1 LSU defeating No. 2 Alabama was viewed by a record audience of 214,560 college football fans. This number of unique viewers for the LSU/Alabama game is believed to be the largest audience ever to watch a football game through digital platforms. The 214,560 record number of unique viewers was composed of the following:

  • 171,648 viewers on CBSSports.com
  • 42,912 viewers to CBS Sports mobile using iOS devices (iPad, iPhone, & iPod Touch)

 

The largest sports event ever streamed on the web was CBSSports.com’s NCAA March Madness on Demand presentation of the 2010 first round game between BYU and Florida in the NCAA Division I Men’s Basketball Championship. The BYU/Florida game, which was viewed by 1,153,981 fans, saw Jimmer Fredette and the seventh-seeded Cougars hold off the 10th-seeded Gators 99-92 in double overtime.

“CBSSports.com continues to set the pace in terms of streaming major sports event on multiple platforms,” said Jason Kint, Senior Vice President and General Manager, CBSSports.com.”Extending the audience by nearly a quarter of a million viewers during primetime on a Saturday night is quite an accomplishment and the perfect compliment to the CBS Sports broadcast.”

The LSU/Alabama game was a ratings hit for CBS as the game earned the second-highest rating for a regular-season college football game (excluding bowl games) on CBS in the metered markets since September 1987 (as far back as CBS records go). Yesterday’s 11.9/21 for LSU-Alabama trailed only CBS’s 14.5/26 for Notre Dame vs. Miami (11/25/89).

*Traffic data sourced through Akamai and CBSSports.com internal data