“60 MINUTES” LAUNCHES THE FIRST STANDALONE CHROME WEB STORE APPLICATION FOR A PRIMETIME NEWS MAGAZINE
The App is Now Available at the Chrome Web Store and Features the “60 MINUTES” Interview with Steve Jobs’s Biographer Walter Isaacson
NEW YORK – Oct. 26, 2011 — 60 MINUTES, America’s #1 news program, is the first primetime news magazine to have its own standalone web application, launching today in the Chrome Web Store. The new 60 MINUTES Chrome app delivers high-quality video of 60 MINUTES program content and debuts with last Sunday’s interview of Steve Jobs’s biographer, Walter Isaacson. The app will feature previous segments, clips, and new original content from the 60 MINUTES online series 60MinutesOvertime.com.
“It’s exciting for us to have our 60 Minutes content on Chrome,” said CBS News Chairman and 60 MINUTES Executive Producer Jeff Fager. “It is a visually stunning experience that gives viewers a great way to watch our stories and the extra original content we produce each week.”
New users of the app will experience the interview with Isaacson, who talks about the private and business life of one of the world’s greatest innovators. Jobs gave Isaacson full access to his closest friends and family and opened up to the author in more than 40 interviews, some of which were tape-recorded. Last Sunday’s 60 MINUTES also includes a story that focuses on children whose autism prevents normal speech and the breakthroughs they have made with the help of tablet computers and special applications that allow them to communicate.
These two stories powered the 60 MINUTES and 60MinutesOvertime sites to their biggest day this season for unique users, page views and streams. It was also the largest streaming day for 60MinutesOvertime since its launch a year ago.
Users of the Chrome app will be able to browse segments by categories such as Newsmakers, Politics, Science, Business, Sports, Entertainment and Nature, as well as by correspondent.
Using the latest technologies, including HTML5, CSS3 and animations, Fantasy Interactive (Fi) and CBS worked together to create an elegant and interactive online news and entertainment experience for users.
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