Colleen Kenny has been promoted to Vice President, CBS Marketing Communications, it was announced today by George Schweitzer, President, CBS Marketing Group, to whom she reports.
Kenny leads the strategic communications function of CBS Marketing, managing messaging for the department and supporting its corporate branding and technology outreach efforts. A key contributor to CBS Marketing’s digital efforts, Kenny is responsible for experimental marketing on emerging media platforms and for developing actionable intelligence that supports the CBS Television Network’s media planning process. She works closely with other CBS Corporation properties to create and execute cross-platform promotional campaigns. Since 2008, Kenny has served as Director of Marketing Communications for CBS Marketing.
Kenny first joined CBS Corporation in 2006 as the Director of Financial Communications. She was instrumental in establishing new processes for financial and strategic communications after CBS Corporation was re-launched as a stand-alone company in 2006.
Prior to joining CBS, Kenny was the Assistant Vice President of Strategic Planning and Communications at the New York Life Insurance Company. In this position, she was responsible for the strategic planning process and all financial and Board communications for Life & Annuity, the company’s main business unit. Prior to that, Kenny was the Director of Intranet Communications and responsible for daily operations of the company’s sales force Web site.
Kenny is based in CBS’s New York headquarters. She graduated cum laude with a B.A. in English and Spanish from the University of Notre Dame. She has an M.A. in Mass Communications from the University of North Carolina at Chapel Hill.
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