CBS EcoMedia's mission is to harness the power of advertising to improve the quality of people’s lives. EcoMedia's model leverages ad buys on CBS platforms to not only help clients more efficiently achieve multiple business objectives, but to provide the funding needed by the nation’s premier non-profits to accomplish positive social change in the communities CBS serves. Over the years, EcoMedia's programs have generated millions of dollars and positively impacted millions of people. EcoMedia's EcoAd program was an Edison Award winner in 2012 for Social Innovation and the EducationAd and WellnessAd programs were 2013 winners for Social Impact. In 2014, EcoMedia received Starlight Children’s Foundation’s “General H. Norman Schwarzkopf Leadership Award" which honors individual and organizational leaders who are doing extraordinary work to advance the common good and strengthen their communities.