News

CBS TEAMS UP WITH THE NFL FOR A SUPER BOWL PSA THAT HONORS OUR MILITARY AND THEIR FAMILIES

Published on: 02/03/2013   |   All 2013 Press Releases


PSA Notes Their Sacrifice Enables Us All to Enjoy Events Such As the Super Bowl, Encouraging the Game’s 100 Million Viewers to Show Their Appreciation by Texting $10 to Wounded Warrior Project

Click Here to Watch the PSA

Capitalizing on the largest viewing audience of the year, CBS has teamed up with the NFL to honor America’s military men and women and their families in a CBS Cares public service announcement set to air during today’s Super Bowl. The PSA, which airs twice today – first in NFL TODAY before the game and again in the fourth quarter – reflects that the sacrifice made by so many enables us all to enjoy events such as the Super Bowl.  The PSA also encourages more than 100 million viewers watching the game to show their appreciation by making a monetary contribution of $10 by texting Wounded Warrior Project via their cell phones (Text “WWP” to 50555).

“The Super Bowl is a terrific venue to honor our military and their families for their service and sacrifice,” said Leslie Moonves, President and Chief Executive Officer, CBS Corporation. “We are pleased to be joining the NFL and Wounded Warrior Project not only to honor those who have served, but to offer them tangible support as well.”

“We cannot thank our military members and their families enough for their service to our country,” said NFL Commissioner Roger Goodell. “The NFL has a strong partnership with Wounded Warrior Project and we are pleased to join CBS in supporting the organization during the Super Bowl.”

 “Wounded Warrior Project is honored to be a part of Super Bowl XLVII and extends profound thanks to CBS and the NFL for sharing their platform so we can highlight the challenges facing our nation’s military and their families,” said Steve Nardizzi, Executive Director, Wounded Warrior Project.  “There’s nothing more important than taking time to recognize the brave few who have and will defend our country so we may all enjoy this great American tradition.   With help from committed organizations like CBS and the NFL, as well as the generous support of a grateful nation, together we can achieve our vision of the most successful, well-adjusted generation of wounded service members in our nation's history.”

            The airing of today’s CBS Cares PSA – featuring the voice of Tom Selleck – marks the third CBS-aired Super Bowl to include an in-game PSA.

About CBS Cares:

At the heart of CBS's public service commitment is the multiple award-winning CBS Cares campaign, which consists of PSAs created by CBS usually featuring talent from a wide array of CBS Television Network programming. These PSAs have addressed numerous causes including a wide array of health issues that impact the lives of millions of viewers. CBS Cares has also created PSAs to show support for our troops and their families and to support those impacted by Hurricane Sandy. Some PSAs refer viewers to the award-winning CBSCares.tv website, which has been described by the Harvard School of Public Health as a "breakthrough website" for its depth of health information.

About Wounded Warrior Project (WWP):

The mission of Wounded Warrior Project® (WWP) is to honor and empower Wounded Warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org.

*          *          *

© 2014 CBS Corporation and CBS Broadcasting Inc. All Rights Reserved.