CBS AND NEWYORK-PRESBYTERIAN TEAM UP TO LAUNCH CBS CARES COLONOSCOPY SWEEPSTAKES FEATURING SHARON AND OZZY OSBOURNE
Published on: 01/16/2012 | All 2012 Press Releases
Public Service Campaign to Raise Awareness for Colon Cancer Screening
The Sweepstakes Grand Prize Winner Will be Flown to New York City
for a Three-Night Hotel Stay on Central Park and a
Free Colonoscopy at NewYork-Presbyterian Hospital
To view the PSA and to Learn More, Visit www.CBSCares.tv.
CBS and NewYork-Presbyterian Hospital are joining forces to increase awareness for colon cancer and promote early screening to help save lives by launching the second CBS Cares Colonoscopy Sweepstakes.
The 2012 CBS Cares Colonoscopy Sweepstakes launched last night during 60 MINUTES with a PSA featuring colon cancer survivor and THE TALK host Sharon Osbourne, along with her husband, Ozzy. Alan Kalter, the announcer of THE LATE SHOW WITH DAVID LETTERMAN, is also featured in the PSA.
“Ozzy and I are proud to be part of this innovative project by CBS,” said Osbourne. “My life was saved by a colonoscopy that Ozzy urged me to have and I hope everyone who sees the campaign will enter the sweepstakes and talk to their doctor about the importance of screenings.”
The PSAs will be featured on the CBS Television Network, CBS Radio, CBS Outdoor and across a wide range of CBS Interactive platforms. The campaign will also be promoted internally and externally by NewYork-Presbyterian.
The 11-week sweepstakes campaign continues the long tradition at CBS Cares of effectively using humor to connect with viewers on serious health issues, a strategy developed in close consultation with medical experts who agree that health messages on important topics need to engage viewers in innovative ways.
“CBS is proud of CBS Cares’ record of creatively tackling tough issues that impact the lives of millions of our viewers and are not always openly talked about, such as the life-saving potential of colorectal cancer screenings,” said Martin Franks, Executive Vice President, Planning, Policy & Government Affairs, CBS Corporation. “By using humor to acknowledge some of the awkwardness surrounding an important medical screening, we expect to attract the attention of many viewers, which, in our opinion, is the foundation of a meaningful PSA campaign. We are pleased to be teaming up with NewYork-Presbyterian on this important and creative initiative.”
The sweepstakes grand prize winner will receive a trip for two to New York City, including three nights at a hotel near Central Park and a free colonoscopy for the winner by Dr. Paul Miskovitz, M.D., a leading gastroenterologist and colon cancer expert at NewYork-Presbyterian Hospital/Weill Cornell Medical Center and clinical professor of medicine at Weill Cornell Medical College.
Of cancers affecting both men and women, colorectal cancer is the second leading cancer killer in the United States. The disease is often preventable and, when detected early, highly curable. The U.S. Preventive Services Task Force recommends screening for individuals beginning at age 50 years and continuing until age 75 years. Those at higher risk of developing colorectal cancer should begin screening at a younger age, and may need to be tested more frequently.
The sweepstakes ends March 31, 2012, and the winner will be selected by random drawing in early April. For complete details and official rules, go to www.CBSCares.tv.
About CBS Cares:
At the heart of CBS’s public service commitment is the multiple award-winning CBS Cares campaign, which consists of PSAs created by CBS and which usually feature talent from a wide array of CBS Television Network programming. These PSAs have addressed numerous causes including a wide array of health issues that impact the lives of millions of viewers. Some PSAs refer viewers to the award-winning CBSCares.tv website, which has been described by the Harvard School of Public Health as a “breakthrough website” for the depth of its health information.
About NewYork-Presbyterian Hospital:
NewYork-Presbyterian Hospital, based in New York City, is the nation’s largest not-for-profit, non-sectarian hospital, with 2,409 beds. The Hospital has nearly 2 million inpatient and outpatient visits in a year, including 12,797 deliveries and 195,294 visits to its emergency departments. NewYork-Presbyterian’s 6,144 affiliated physicians and 19,376 staff provide state-of-the-art inpatient, ambulatory and preventive care in all areas of medicine at five major centers: NewYork-Presbyterian Hospital/Weill Cornell Medical Center, NewYork-Presbyterian Hospital/Columbia University Medical Center, NewYork-Presbyterian/Morgan Stanley Children’s Hospital, NewYork-Presbyterian/The Allen Hospital and NewYork-Presbyterian Hospital/Westchester Division. One of the most comprehensive health care institutions in the world, the Hospital is committed to excellence in patient care, research, education and community service. NewYork-Presbyterian is the #1 hospital in the New York metropolitan area and is consistently ranked among the best academic medical institutions in the nation, according to U.S. News & World Report. The Hospital has academic affiliations with two of the nation’s leading medical colleges: Weill Cornell Medical College and Columbia University College of Physicians and Surgeons. For more information, visit www.nyp.org.