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NCAA AND NCIS LEAD CBS TO SECOND CONSECUTIVE WEEKLY WIN IN VIEWERS AND KEY DEMOGRAPHICS

Published on: 04/12/2011   |   All 2011 Press Releases


"NCAA Basketball Championship" Jump Starts CBS's Winning Week 

"NCIS" is the No. 1 Scripted Program in Viewers and Adults 18-49 

CBS Has 13 of the Week's Top 20 Programs in Viewers and 10 of the Top 20 Series Among Adults 18-49

 

            CBS made it back-to-back weekly wins in viewers and key demographics paced by the NCAA BASKETBALL CHAMPIONSHIP, NCIS and the rest of the Network's scripted programs, according to Nielsen live plus same day ratings for the week ending April 10, week 29 of the 2010-2011 television season.

CBS had 13 of the top 20 programs in viewers, 10 of the top 20 in adults 18-49 and 12 of the top 20  (including ties) in adults 25-54.

NCIS was the week's No. 1 scripted program in viewers, adults 25-54 and adults 18-49, THE BIG BANG THEORY was the No. 1 comedy in viewers, adults 25-54 and adults 18-49 and  CRIMINAL MINDS was the No. 2 drama in both adults 25-54 and adults 18-49. 

            For the week in viewers:  CBS (11.16m), FOX (7.84m), ABC (7.59m) and NBC (5.06m).    Season-to-date: CBS (11.86m) is ahead of FOX (9.77m), ABC (8.29m) and NBC (7.24m).

            For the week in key demographics, CBS was first in both adults 25-54 (3.5/09) and adults 18-49 (2.7/08), for the second consecutive week.  Season-to-date, CBS is first in adults 25-54 (3.9/10, tie with FOX) and second in adults 18-49 (3.0/08).

            For the week in households:  CBS (6.8/11), ABC (4.8/08), FOX (4.6/07) and NBC (3.3/05).  Season-to-date, CBS (7.2/12) is ahead of FOX (5.5/09), ABC (5.2/08) and NBC (4.5/07). 

CBS Weekly Highlights:

--On Monday, CBS was first in adults 25-54 (5.6/13), adults 18-49 (5.1/13), adults 18-34 (4.8/14), men 25-54 (7.0/17), men 18-49 (6.7/18) and men 18-34 (6.4/19) while second in households (8.9/14) and viewers (14.92m) Monday night. 

 

PRELUDE TO A CHAMPIONSHIP (S) (9:00-9:15PM) delivered a 7.1/11 in households with 11.46m viewers and 4.3/10 in adults 25-54, 3.6/10 in adults 18-49, 3.0/10 in adults 18-34, 5.5/15 in men 25-54, 4.7/14 in men 18-49 and 3.9/13 in men 18-34.  Compared to the same special last year, CBS was up +3% in adults 18-34, +7% in men 18-49, +15% in men 18-34, even in both adults 18-49 and men 25-54.

 

NCAA BASKETBALL CHAMPIONSHIP GAME "Butler vs. UConn" (S) (9:15-11:36PM) posted an 11.7/18 in households with 20.06m viewers, 7.4/18 in adults 25-54, 7.1/18 in adults 18-49, 7.1/20 in adults 18-34, 9.6/26 in men 25-54, 9.7/25 in men 18-49 and 9.9/27 in men 18-34.  CBS led the 9:00-11:00PM time period in households, viewers and key adult and men demos. 

 

-- Nielsen Media Research reports that 41.7m viewers watched all or part of Monday's game.  For the entire 2011 NCAA Tournament on CBS and Turner, a Nielsen cume study estimates that 109.2 million viewers watched all-or-part of this year's NCAA coverage, from the First Four through the CHAMPIONSHIP GAME, a +7% increase over 2010’s 102.3 million for the coverage only on CBS.  2011's 109.2 million viewers on CBS and Turner was higher than any of the all-or-part viewership on CBS alone since as far back as our records exist (2003). 

 

-- On Tuesday, CBS was first in households (8.9/14), viewers (14.29m), adults 25-54 (4.1/10) and adults 18-49 (2.8/08). 

NCIS was first in households (11.9/19), viewers (19.40m), adults 25-54 (5.4/14) and adults 18-49 (3.8/11).  Compared to last week, NCIS was up +5% in households (from 11.3/18), +2% in adults 25-54 (from 5.3/13)and added +670,000 viewers (from 18.73m +4%). 

 

THE GOOD WIFE was second in households (7.1/11), viewers (10.81m), adults 25-54 (3.1/08) and adults 18-49 (2.0/05).  Compared to last week, THE GOOD WIFE was up +6% in households (from 6.7/11), +7% in adults 25-54 (from 2.9/07), +5% in adults 18-49 (from 1.9/05) and added +650,000 viewers (from 10.16m, +6%). 

SURVIVOR: REDEMPTION ISLAND was second in households (6.3/10), viewers (10.94m), adults 25-54 (4.3/11) and adults 18-49 (3.2/10).  Compared to last week, SURVIVOR: REDEMPTION ISLAND was up +3% in adults 18-49 (from 3.1/09), even in both households and adults 25-54.

CRIMINAL MINDS was second in households (8.5/13), viewers (14.08m), adults 25-54 (4.8/11) and adults 18-49 (3.6/09).  Compared to last week, CRIMINAL MINDS was up +9% in households (from 7.8/12), +2% in adults 25-54 (from 4.7/11), +3% in adults 18-49 (from 3.5/09) and added +1.03m viewers (from 13.05m, +8%).

 

CRIMINAL MINDS: SUSPECT BEHAVIOR was first in households (5.6/09), viewers (9.12m), adults 25-54 (3.0/07) and second in adults 18-49 (2.1/06). 

RULES OF ENGAGEMENT was second in households (5.3/09), viewers (8.69m), adults 25-54 (3.5/09) and adults 18-49 (2.6/08).  Compared to last week, RULES OF ENGAGEMENT was up +4% in households (from 5.1/09), +9% in adults 25-54 (from 3.2/08), +8% in adults 18-49 (from 2.4/07) and added +440,000 viewers (from 8.25m, +5%). 

CSI: CRIME SCENE INVESTIGATION was first in households (8.2/13), viewers (13.06m), adults 25-54 (4.2/10) and second in adults 18-49 (2.9/08).  Compared to last week, CSI was up +4% in households (from 7.9/12), +11% in adults 25-54 (from 3.8/09), even in adults 18-49 and added +300,000 viewers (from 12.76m, -2%).    

THE MENTALIST was first in households (9.5/15), viewers (15.17m), adults 25-54 (4.2/11) and adults 18-49 (3.0/08).  Compared to last week, THE MENTALIST was up +6% in households (from 9.0/15), +11% in adults 25-54 (from 3.8/09), +7% in adults 18-49 (from 2.8/07) and added +900,000 viewers (from 14.27m, +6%). 

-- On Friday, CBS was first in households (5.5/09), viewers (8.73m), adults 25-54 (2.1/06) and tied for first in adults 18-49 (1.4/04, with ABC). 

CSI: NY won its time slot in households (6.0/10), viewers (9.75m), adults 25-54 (2.4/07) and adults 18-49 (1.7/05). 

BLUE BLOODS won its time slot in households (6.8/12), viewers (10.71m), adults 25-54 (2.4/07) and adults 18-49 (1.6/05). 

-- On Sunday, CBS was first in households (6.7/11), viewers (11.40m), adults 25-54 (3.6/09) and adults 18-49 (2.7/07) for the fifth consecutive week. 

-- 12 minutes of late running golf coverage delivered an 8.7/17 with 14.39m viewers. 

60 MINUTES (7:12-8:12PM) was first in households (8.1/14), viewers (13.11m), adults 25-54 (3.3/09) and adults 18-49 (2.2/07) at 7:00PM. 

THE AMAZING RACE 18 (8:12-9:12PM) was first in the 8:00 PM time period in households (6.0/09), viewers (10.48m), adults 25-54 (3.9/09) and adults 18-49 (2.9/08).

UNDERCOVER BOSS (9:12-10:12PM) won its 9:00 PM time period in households (6.5/10), viewers (11.24m), adults 25-54 (4.1/09) and adults 18-49 (3.1/08). 

 

CSI: MIAMI (10:12-11:12PM) won its 10PM time period in households (6.0/10), viewers (9.98m), placed second in both adults 25-54 (3.2/08) and adults 18-49 (2.3/06). 

CBS top programs of the week:  #4 CBS NCAA BASKETBALL CHAMPIONSHIP "UConn vs. Butler" (S) (an average of 20.06m viewers), #5 NCIS (19.40m), #7 THE MENTALIST (15.17m), #8 CRIMINAL MINDS (14.08m), #9 60 MINUTES (13.11m), #10 CSI: CRIME SCENE INVESTIGATION (13.06m), #11 NCIS: LOS ANGELES (R) (12.66m), #12 PRELUDE TO A CHAMPIONSHIP (S) (11.46m), #14 THE BIG BANG THEORY (11.40m), #15 UNDERCOVER BOSS (11.24m), #17 SURVIVOR: REDEMPTION ISLAND (10.94m), #18 THE GOOD WIFE (10.82m), #19 BLUE BLOODS (10.71m), #21 THE AMAZING RACE 18 (10.48m), #22 CSI: MIAMI (9.98m), #24 CSI: NY (9.75m), #26 CRIMINAL MINDS: SUSPECT BEHAVIOR (9.12m), and #27 RULES OF ENGAGEMENT (8.69m).

 

Prime averages are based on the following hours of rated broadcasts in Week #29:

CBS – 22 hours

NBC – 22 hours

ABC – 22 hours

FOX – 15 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

Week #29 of 2010-11 Season (ending: 04/10/11)                                                                                           

                                                                                               

                        2010-11                                                          

HOUSEHOLDS                                                                                             

                        Rtg       Sh                   

CBS                 6.8       11                   

NBC                3.3       5                     

ABC                4.8       8                     

FOX                4.6       7                     

                                                                                                           

VIEWERS                                                                                          

                        (000)                           

CBS                 11,162                        

NBC                5,060                          

ABC                7,587                          

FOX                7,840                          

                                                                                                                                   

A25-54                                                                                               

                        Rtg       Sh                   

CBS                 3.5       9                     

NBC                1.9       5                     

ABC                2.5       6                     

FOX                3.1       8                     

                                                                                                                                   

A18-49                                                                                               

                        Rtg       Sh                   

CBS                 2.7       8                     

NBC                1.5       4                     

ABC                1.9       5                     

FOX                2.6       8                                                                                                                                                                                                                     

A18-34                                                                                               

                        Rtg       Sh                   

CBS                 1.8       6                     

NBC                1.1       4                     

ABC                1.4       4                     

FOX                2.0       7                                                                                                                     

                                                                                               

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

                                                                                               

SEASON-TO-DATE RATINGS REPORT (09/20/10-04/10/11)                                                                                           

                        2010-11                                                          

HOUSEHOLDS                                                                                             

                        Rtg       Sh                   

CBS                 7.2       12                   

NBC                4.5       7                     

ABC                5.2       8                     

FOX                5.5       9                     

CW                  1.3       2                     

                                                                                               

                                                                                               

VIEWERS                                                                                          

                        (000)                           

CBS                 11,856                        

NBC                7,242                          

ABC                8,294                          

FOX                9,768                          

                                                                                               

A25-54                                                                                               

                        Rtg       Sh                   

CBS                 3.9       10                   

NBC                2.8       7                     

ABC                3.0       8                     

FOX                3.9       10                   

                                                                                                                                               

A18-49                                                                                               

                        Rtg       Sh                   

CBS                 3.0       8                     

NBC                2.4       7                     

ABC                2.4       7                     

FOX                3.5       10                   

                                                                                                                                   

                                                                                               

A18-34                                                                                               

                        Rtg       Sh                   

CBS                 2.0       6                     

NBC                1.9       6                     

ABC                1.9       6                     

FOX                3.1       10                   

  

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