“THE NFL ON CBS” SCORES WITH HIGHEST RATING FOR AFC CHAMPIONSHIP GAME IN 24 YEARS
Published on: 01/24/2011 | All 2011 Press Releases
CBS Sports’ coverage of the 2011 AFC Championship Game featuring the Pittsburgh Steelers defeating the New York Jets on Sunday, Jan. 23 (6:45-10:00 PM, ET), earned an average overnight household rating/share of 31.3/46. This was the highest rating in the metered markets for the AFC Championship in 24 years (1987, 31.9 on NBC, DEN at CLE). The Steelers-Jets rating was up 32% from a 23.8/37 in the comparable late-game window in 2009 with Pittsburgh defeating Baltimore and coverage was up 10% compared to its early-game broadcast of last year’s AFC Championship Game which saw Indianapolis beat the New York Jets (28.4/50).
The AFC Championship Game rating peaked at a 33.1/46 from 9:00-9:30 PM, ET.
* * * * *